Friday, October 10, 2008

Brand Name Development With Vayton

Vayton is Based in Luxembourg, Vayton Brand Capital is a name creation company offering global, innovative brand management services. Their mission is to generate, check, register and optimize revenue for company brands.

Vayton uniquely offers a comprehensive suite of services designed to assist small or large business, communication agencies and law firms to create, protect and optimize brand capital. They have the expertise and tools to facilitate name creation, push your presence on the worldwide web, protect and manage your domain name and trademark portfolio and fully optimize brand value.

Companies with large domain name portfolios want a worry-free solution to protection and management of their brand assets. Vayton offers domain name portfolio management services which utilize innovative, proprietary platforms to ensure timely registration renewals and strategies for protection against cybersquatters.

They also audit and register trademark portfolios for our global clients with a team of Trademark experts based in Luxembourg.

Brands are an very vital element in your product and corporate value proposition. With communications so pervasive today, corporate branding and product branding are becoming fused as four. Corporate brands are increasingly powering product brands and product sales and that pose some substantial risk, as those sub brands can't be as easily re-positioned when we falter.

It might be blasphemous to talk about letting go of old brand equity and laying an old brand to rest, but there's times when change is needed. Reformulating and re-designing, or even overhauling an old brand can be a wise decision. If sales are flat and show no sign of growth, you'd better stop kidding yourself and hire a branding consultant.

Google is a nice example of modern branding & a brand that is not tied solely to web search engines. The brand is now diversified strategically to associate it with everything people are doing on the web. Google is omnipresent, & its brand picture is solely in its relevance to the current web culture. Google won't let its common search engine role diminish its branding power.

There's a lot of reason why brand managers, CEO's, and marketing managers resist rethinking their branding and redeveloping their brands. Most often, they don't need to leave their comfort zone and risk a short-term blip in profit. Some don't need to make an investment in hiring a branding consultant to look at the options. Branding experts examine a brand to discover its current problems, the culture of the marketplace, and to determine if a new brand identity or brand positioning would be fruitful. Some old brands are doomed, but most are stale and not in tune with the target market. A branding consultant can provide crucial insight into market perception, brand value building, brand loyalty development, and to discover the brand value proposition that could breathe new life into your brands.

Its a wise thing if you choose Vayton Brand Capital for brand naming, visit their site and take a look for the service.

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